The holiday shopping season is in full swing, not only at big-box stores but also at local small businesses, where you’re more likely to find that special, one-of-a-kind present.

Middle Tennessee’s communities are full of unique small businesses, many of which Ascend is proud to partner with to provide business banking solutions and services. One of those partners is Lynchburg Soap Company, where founders Mike and Jheri Beth Haseltine and their team have taken a passion for soap-making and turned it into a nationwide brand from Jack Daniel’s country.

Since its beginnings in 2009, Lynchburg Soap Company has had a mission to provide its customers with affordable, skin-friendly personal care products. Their goods are all-natural and made with a commitment to quality.

“Our brand is built on fostering a friendly, personal connection with our customers, making them feel welcomed and valued,” Mike Haseltine said. “As we’ve grown, we’ve remained steadfast in our dedication to handcrafted soapmaking and accessible pricing.”

Though soap bars are their core product, with approximately 50,000 sold worldwide annually, Lynchburg Soap Company has expanded in recent years to include candles, lotions, creams, and other items.

The small team of 10 employees is constantly looking at customer demand and feedback, including annual customer surveys, to identify opportunities for new products that align with their brand.

“Our recent launch of sugar scrubs and body butters is a direct result of this customer-centric approach,” Haseltine said. “We’re continually exploring potential extensions of our product line, such as hair care and other skin-sensitive products.”

With growth, there have been some challenges, but Haseltine credits a loyal customer base that’s helped them adapt to overcome those obstacles.

He’s also thankful to have a partner like Ascend, which is proud to assist small local businesses with a full suite of business accounts and services.

“Ascend Federal Credit Union has been an invaluable partner in our business growth,” Haseltine said. “Their understanding of small businesses and commitment to community development have been instrumental in our success. Ascend has provided us with essential financial tools and support, enabling us to focus on our core business operations and achieve our goals.”

Ascend is committed to giving back to the communities it serves in Middle Tennessee by supporting small local businesses and partnering with organizations that are making a positive impact. Lynchburg Soap Company shares these values and is an active member of the Lynchburg Chamber of Commerce as well as the Nashville Farmers Market.

“We are immensely proud to be a Tennessee-based company with a nationwide reach,” Haseltine said. “Our goal is to bring a piece of Lynchburg into every home through our products.”

If you’re looking for the perfect gift this year, consider shopping on Small Business Saturday at small local businesses like Lynchburg Soap Company. Find them online at lynchburgsoapcompany.com or in person at several area locations listed here.

Ascend is federally insured by the NCUA.