Ascend Wins Prestigious Diamond Award for Member Communications Excellence

TULLAHOMA, Tenn., April 20, 2026 - Ascend Federal Credit Union, the largest credit union in Middle Tennessee, announced today that it has won a coveted Diamond Award from America’s Credit Unions in the “Member or Trade Communications” category for its Possibilities newsletter. Ascend’s member newsletter was also recognized as the “Category’s Best,” earning the highest score of all other credit unions within its asset grouping. 

America’s Credit Unions Diamond Awards is the country’s most prestigious annual credit union marketing competition, recognizing and rewarding creative excellence and outstanding results. Ascend competed against the country’s largest credit unions, with assets greater than $1 billion, and was one of three Tennessee-based credit unions within the highest asset category to receive an award. 

Designed to inform and engage, Ascend’s Possibilities newsletter serves as a consistent, member-focused communication channel delivering financial education, product updates, community stories, and leadership insights. By blending these elements, the newsletter transforms routine updates into a meaningful touchpoint that keeps members connected to Ascend’s mission while reinforcing trust and transparency.

“We’re honored to be recognized with a category’s best Diamond Award for our Possibilities newsletter,” said Nick Riegal, Ascend’s senior vice president of marketing. “This recognition reflects our team’s commitment to creating meaningful, member-first communications that not only inform, but also empower our members to take control of their financial futures.”

The award was presented on March 24, 2026, at the annual America’s Credit Unions Marketing, PR & Development Council Conference in Aurora, CO. To review the complete list of the 2026 Diamond Award winners, visit: https://www.americascreditunions.org/councils/awards-programs/diamond-awards/2026-winners.

About Ascend Federal Credit Union

With more than 265,000 members and assets surpassing $4.5 billion, Ascend Federal Credit Union is Middle Tennessee’s largest federally chartered credit union. Headquartered in Tullahoma, Tenn., the not-for-profit financial institution is dedicated to empowering its members through comprehensive financial services, including personal banking, loans, retirement planning, and investment solutions. The Ascend network consists of 27 branch locations and is complemented by over 55,000 fee-free ATMs worldwide and a robust mobile app offering a range of features. Ascend's commitment extends beyond the concept of traditional banking, with a strong focus on financial education and significant community investment. Ascend is federally insured by the National Credit Union Administration. For more information, visit ascend.org.

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